Startup Technology

Why Should You Use Facebook Marketing?

Why Should You Use Facebook Marketing?

What is Facebook Marketing, and how does it work?

Facebook marketing is a term you used to promote your brand on Facebook in a number of ways. This includes the following things:

  • Facebook Ads
  • business page
  • Facebook Marketplace
  • Facebook group

What are the benefits of Facebook marketing?

To begin with, Facebook has about 90 million businesses. About 1.88 billion people use Facebook on a daily basis, and at least 17% of them use it to connect with brands and products.

To put it another way, businesses are actively looking for customers on this social media network, so it makes sense to establish a presence there as well.

Furthermore, 45 percent of global Internet users use platforms like Facebook to learn more about the things they want to buy. By advertising on Facebook the right way, you can help them find your business.

Types of facebook ads

You can choose from four different ad types on Facebook.

  • Ads with images

For increasing visitors to your website, static image ads are great.

They must be in JPG or PNG format, with a title that is no longer than 40 characters. They are great for simple and short calls to action because you only have 125 characters.

  • Ad in video

You can use video advertising to market a product, client testimonials or your brand. On Facebook, video posting has a 6.09 percent engagement rate, which is great, but if it’s a low quality video with a misleading message, you’ll lose viewers.

  • Carousel ad

Carousel ads allow visitors to scroll through a series of images to view the same product from multiple sides.

While this is wonderful for e-commerce, carousel advertising is not the best way to show multiple products or listings, such as properties in real estate marketing.

  • Collection Ads

Image Collections are wonderful for displaying products in your e-commerce business, but you’re restricted to a short title and a 125-character major content, so they’re not ideal for expressing a lot of information, just like image advertising.

The type of ad you choose is mostly determined by the goal of your campaign.

Beginner’s Guide to Facebook Marketing

Step 1: Create a Facebook Business Page for your company. Start with your Facebook page.

Start with your Facebook profile. Creating a Facebook profile for your business is free, and it gives people a place to like or connect with you, as well as attract potential customers. It also allows you to market your company through the information you publish and the tabs you choose. And when it comes to putting up your page on Facebook, you have a lot of options!

Company pages on Facebook have become more elaborate as Facebook has evolved, and it’s worth taking the time to popularize your page by implementing several options that are relevant to your business. Additionally, as of this posting, Facebook provides data in the areas of features, stores, deals, pictures, video clips, posts, meetings, personal and community.

Step 2: Start sharing high quality information with others.

After your Facebook page goes live, you should start posting high-quality, engaging content to try and convince people to like and follow it. This information can include Facebook statuses, pictures, and clips, as well as information you’ve written somewhere else and shared on your Facebook Business Page, such as on a business blog or LinkedIn.

When it comes to strategy, keep in mind that visuals and videos perform much better than just text. Posts with photos performed 2.3 times longer than those with text, and visitors viewed videos 5 times longer than videos with static information.

Step 3: Start using Facebook Ads.

After you’ve set up your Facebook Page and are regularly sharing high-quality information, you’ll need to head over to the paid section of Facebook Marketing: Ads.

Consider focusing your attention on a single image ad that will appear in people’s newsfeeds and link to your website or relevant landing page with the option to get started. After completing that method, you can move on to Carousel Ads, which displays rotating images or video ads.

You can ask people to like your page in your ad. It may provide a short video or image. To learn more, it can link to your profile page or your website. People can like and promote your ad the same way they would a regular post on their timeline. You should be using Facebook ads for Facebook marketing because they can be optimized and therefore provide a better value for your advertising spend. The level of accuracy in the available demographics is astonishing. You can use broad categories like age, gender and location to target people on Facebook. However, you target people based on their interests, relationship status, education level, place of employment, job roles, hobbies, favorite entertainment, and even the smartphone they used to access Facebook. You can also focus on a Facebook audience you already recognize or a “Look Like” group of people with interests similar to your current customers.

With Facebook, you have a lot of flexibility on your ad spend. You can set a daily spend limit like Google’s pay-per-click (PPC) ads. You can track your findings down to the smallest detail.

Step 4: Increase the reach of your Facebook postings.

Once you’re comfortable with your Facebook advertising, promoting your posts with money is an easy next step. These are aspects that you may have already posted on Facebook naturally, but here you can earn paid to advertise them on your network. While you may not have the same targeting capability as paid ads, it can be a good way to reach your current audience with high-performing content.

Step 5: Educate yourself about Facebook marketing.

If you tackle them one by one and master each one before moving on to the other. However, with certification, you can understand Facebook marketing even better. When you start practicing on your own, the Facebook Marketing and Advertising certification will give you a firmer foundation in marketing through the world’s largest social network, allowing you to get a better return on your investment at a much faster rate. And, while Facebook is working hard to increase the amount of money it receives from advertisers, you can bet they keep improving their platform to help marketers earn more money. Because Facebook is where people are, whether they’re looking for ads or not!


Advertising on Facebook is essential if you want to reach a large audience on a social media site. In addition, Facebook ads contribute to your overall digital marketing strategy by increasing brand awareness, recruiting leads and, in some cases, converting users into customers. If you don’t have proper SEO knowledge or are not able to promote your business at Facebook then you can contact the Digital Marketing Company that provides you such services and increases your business visibility at social media.



Isha is a digital marketer, blogger, associated with DigiArrows Technologies. She writes blogs about IT services, industry training and new IT technologies. Good knowledge of web techniques, latest techniques, and tools used by web and mobile developers.

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